Why do weather reporters etc tell us how to feel about the weather?

Why do they say, as I just saw on one today, that the weather is freezing and miserable?

The weather isn’t freezing, the temperature is.  The weather isn’t miserable.  Misery is a feeling and emotion.  We as people blame our misery on the weather if we want to, but if we are not miserable already, cold weather will not make us so.

They are constantly talking up these negative emotions.

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